Designing Water’s Future
August 28, 2008
AIGA, INDEX, Circle of Blue and New York design firm Collins have partnered to launch “Designing Water’s Future”, the first annual Aspen Design Challenge.
“Designing Water’s Future is aimed at generating exceptionally creative and original design thinking to raise awareness of the emerging global water crisis—and to do so in ways that inspire people to act. Reaching beyond all boundaries, the initiative seeks to reframe how we think about water, how we manage it, how we save it. It will address the design problem of the crisis, redefining the outdated, limited cultural mythologies that have become obstacles to progress on one of the world’s gravest threats.”
The goals
* Engage in design thinking: Challenge assumptions using human-centered research to determine the most effective strategies for communicating and develop prototypes to test effectiveness.
* Define new approaches for public participation and engagement: From the most tactile to the most virtual, inspire individuals and communities with bi-directional (push-pull) engagement.
* Develop and apply tools for messaging: Use online and traditional communications vehicles for distributing the manifesto, messages, calls to action, fact-based narratives and data provided by Circle of Blue and other sources. Generate comprehensive messaging and communications tools and strategies for water that may be applicable universally and/or to specific target audiences.
All this information was taken from the Aspen Design Challenge page.
* October 1, 2008: Projects may be submitted online.
* December 15, 2008: Deadline for entries.
* February 2009: Finalists announced.
* February–April 2009: Finalists develop polished presentations.
* Late March 2009: Finalists attend the Aspen Environmental Forum.
* August 2009: Finalists invited to Copenhagen for a collaborative workshop.
* October 2009: Selected projects will be published.
* November–December 2009: Select number of projects will be presented to participants of the World Summit on Climate Change in Copenhagen
For more info go to http://www.aspendesignchallenge.org/
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