Greendex
May 22, 2009
What Is the Greendex?
You’ve read the news—everyone wants to be green now. But do you really know how your personal choices are adding up? What about the choices of your fellow citizens? How well are people around the globe adopting behaviors that can make the world a more environmentally sustainable place? How have they changed over the past year?
National Geographic and the international polling firm GlobeScan have just conducted their second annual study measuring and monitoring consumer progress toward environmentally sustainable consumption in 17 countries around the world.
Why? We wanted to give people a better idea of how consumers in different countries are doing in taking action to preserve our planet by tracking, reporting, and promoting environmentally sustainable consumption and citizen behavior.
This quantitative consumer study of 17,000 consumers in a total of 17 countries (14 in 2008) asked about such behavior as energy use and conservation, transportation choices, food sources, the relative use of green products versus traditional products, attitudes towards the environment and sustainability, and knowledge of environmental issues. A group of international experts helped us determine the behaviors that were most critical to investigate. (text by Greendex)
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